Phoam-omenon

Disclaimer: If your not in the mood for something completely trivial, proceed with caution.
**************************************************
So, I’m perplexed -- why are soap squirters that give you a handful of foam the latest rage?

The first one I noticed was “Dawn Direct Foam.” OK, no big deal. Then more brands started cropping up – before long they’ll take over the dish liquid section in the grocery store. Not only are there pre-foamed dish soaps, but they’ve expanded into hand and body versions too. Notice this: they’re all quite a bit pricier than the old fashioned kind. Yesterday I was looking through a catalog selling a “must-have” gadget that will convert your regular ole liquid soap into foam when you squirt. I’m wondering if there’s something wrong with having a household devoid of foamy soaps? Is it de classe? Unsanitarre'? Too yesterday?

I can’t make logical sense of the foam hype. It seems to me that it’s a way of delivering a smaller amount of product for more money. Foam is less concentrated than liquid, and the containers are the same size, if not smaller -- right? How can this be better for the consumer? It doesn’t seem to work better or feel better. I’ve washed my hands with a pre-foamed soap, and I don’t feel like there’s anything there. If I didn’t think people would look at me funny, I’d use a handful of foam as big as a softball just to wash my hands. And why does it cost more to poof some air into your soap so it squirts out as foam? Besides, soap turns into foam once you start swishing it around anyway – isn’t that good enough?

Perhaps I spent too many years of my life as a beer drinker, where the object is to NOT get foam. Foam is bad. In the world of beer, foam should never be anything more than a one-inch head in a frosty mug. Never would you pay extra for foam, or attach a gadget that converts your brew into a beer-meringue.

I don’t know, the whole thing seems pointless to me. Enlighten me, please, if you can …..